Why and how you celebrate client birthdays is not just a fun way to break up the monotony of daily business transactions; it's a masterstroke in relationship building. It's the business equivalent of remembering your friend's dog's name—small, but packed with emotional punch. This delightful gesture can lead to increased client loyalty, more business, and a generally warmer, fuzzier feeling all around. Plus, who doesn't love an excuse for cake and balloons? 
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A Valentine's Day gift to clients and employees holds significant importance as it goes beyond the usual business transactions, offering a unique opportunity to express appreciation and strengthen professional relationships. For clients, such gifts convey gratitude, differentiate a business from its competitors, and contribute to client retention, ultimately building lasting partnerships. In the context of employees, Valentine's gifts inject humor into the workplace, boost morale, and foster a positive and cohesive work environment. These gestures, whether for clients or employees, not only show appreciation but also create memorable moments and contribute to a more vibrant and enjoyable professional atmosphere.
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We share the importance and effects of  annual corporate gifting.
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Client engagement goes both ways, I shared  a list of why I buy from people and why people buy in general. Understanding why people buy is important and I feel  why you and I buy  from a sales person or  an establishment is a personal  preference.

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An effective employee engagement program should be the #1 goal of any management team.
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