Why and how you celebrate client birthdays is not just a fun way to break up the monotony of daily business transactions; it's a masterstroke in relationship building. It's the business equivalent of remembering your friend's dog's name—small, but packed with emotional punch. This delightful gesture can lead to increased client loyalty, more business, and a generally warmer, fuzzier feeling all around. Plus, who doesn't love an excuse for cake and balloons? 
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An effective employee engagement program should be the #1 goal of any management team.
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