Having regular touch points with clients each month is important for several reasons:

1. Relationship building: Regular communication helps to build and strengthen the relationship between you and your clients. It shows that you care about their business and are committed to understanding their needs and challenges.

2. Client retention: Consistent touch points help to keep your business top of mind for your clients. This reduces the likelihood of them seeking services or products from your competitors and increases the chances of them continuing to work with you.

3. Customer feedback: Frequent interactions give you opportunities to gather feedback from your clients. Understanding their opinions, concerns, and suggestions can help you improve your offerings and tailor your services to better meet their needs.

4. Problem identification and resolution: Regular touch points allow you to identify potential issues or challenges early on. Addressing these problems promptly can prevent them from escalating and causing dissatisfaction.

5. Upselling and cross-selling opportunities: Through regular interactions, you can identify opportunities to upsell or cross-sell additional products or services that align with your clients' needs and preferences.

6. Referrals and word-of-mouth marketing: Satisfied clients are more likely to refer your business to others. Maintaining regular contact helps keep the relationship positive and can lead to valuable word-of-mouth marketing.

7. Adaptation to changing needs: Business needs and goals can change rapidly. Frequent touch points allow you to stay updated on your clients' changing requirements and adapt your approach accordingly.

8. Trust and credibility: Consistent communication fosters trust and credibility between you and your clients. They are more likely to view you as a reliable and trustworthy partner if you maintain regular contact.

9. Proactive customer service: By staying in touch, you can anticipate your clients' needs and offer proactive customer service, making them feel valued and appreciated.

10. Competitive advantage: Regular touch points can set you apart from competitors who may not maintain the same level of engagement with their clients. It demonstrates your commitment to providing excellent customer service.

Ultimately, having touch points each month with clients helps to create a positive, long-lasting relationship that benefits both parties involved. It shows that you value your clients and are invested in their success, which can lead to increased loyalty and customer satisfaction

Creating 12 touch points for clients involves establishing various interactions throughout the year. Here's a list of 12 touch points:

1. Welcome Email: Send a personalized email to new clients, thanking them for choosing your services and introducing your team.

2. Onboarding Call: Schedule a call to onboard new clients, explaining your processes and setting expectations.

3. Monthly Newsletters: Send informative and engaging newsletters each month, sharing industry insights, updates, and special offers.

4. Birthday Greetings: Send personalized birthday messages to make clients feel valued and appreciated.

5. Quarterly Check-ins: Conduct quarterly calls or meetings to review progress, address concerns, and offer support.

6. Seasonal Greetings: Send holiday or seasonal greetings, expressing your gratitude and well-wishes.

7. Educational Webinars: Host webinars on relevant topics, providing valuable insights and showcasing your expertise.

8. Feedback Surveys: Send regular surveys to gather feedback and suggestions from clients to improve your services.

9. Exclusive Offers: Provide exclusive offers or discounts to loyal clients as a token of appreciation.

10. Referral Program: Encourage clients to refer new customers through a referral program with rewards.

11. Client Anniversaries: Celebrate client anniversaries (e.g., the anniversary of them becoming your client) with personalized messages.

12. End-of-Year Review: Conduct a comprehensive end-of-year review, summarizing achievements and outlining plans for the upcoming year.

By implementing these touch points strategically, you can maintain strong relationships with your clients and demonstrate that you are committed to their success and satisfaction.

Take it a step further and stand out from your competetion and send a birthday gift vs an email or a holiday gift instead of a card.